Watch: Kevin Simpson on Ameritrade

Amazon (AMZN) Stock Split Matters To Retail Investors

“The Amazon (AMZN) stock split does not add shareholder value. However, a 20 to 1 stock split in Amazon, as well as Alphabet, makes the stock more accessible to retail investors. 100 share round lot position will be much more fulfilling psychologically to new investors than having 20 shares,” says Kevin Simpson.